Allie and Lyndsay are, in my humble opinion, the funniest people working in advertising. They’re a small agency specializing in bringing humor and fun to some the best brands out there. While their expertise are in copywriting, they do their routine design work in-house, and were struggling with a brand that was overwhelming to design for. To solve this, we scaled back the brand through a limited color palette and more set type styles, but kept the fun with bold headings and a new illustration style. To kick start their new brand, I designed this family of easily-editable custom newsletters templates.
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